We continued to talk more about distribution systems this week. We also started talking about promotions. Promotions is a very interesting topic to me. I especially like it because we talked a lot about PR and that's what my major is. Promotions are a very important part of selling your product. We also talked about buzz marketing, which I thought was interesting. Buzz marketing is when promotion of a product is done by word of mouth. I think that buzz marketing can be very effective. I am much more likely to believe something my friend tells me about a product than a representative of the product.
In my PR class we are currently learning about viral marketing. I think viral marketing can be very effective. One example of viral marketing we talked about was Fred, that is on YouTube. Fred is a weird teenage boy that started making videos and putting them on YouTube. Zip-It became a sponsor for him for product placement. Fred was the number 1 most subscribed to video of all of time in 2008.
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