Services are acts, efforts, or performances bought by consumers. Services provide benefits such as peace of mind or convenience. Bad service happens when customers aren't satisfied with their service. It may be because the service performed wasn't as good as last time, the service providers are unreliable or untrustworthy or if the tangibles are bad. Services can be B2B or B2C. Radio stations, banks, tv stations, and cell phone companies are all examples of services. Services are a huge part of the US. Services are different from products in four ways. They are intangible, inseparable from consumption, can't be stored for future use, and the quality is more variable. There is a core service and a supplementary service, similar to with products. Services are evaluated using a Gap Analysis Approach. There are five gaps which a service is place in.
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