B2B Marketing

Business to business marketing is much more complex than business to consumer marketing. In business to business, a business sells something to another business who plans to sell it. Teams make the purchase together in B2B rather than an individual deciding to buy a pair of shoes. B2B can involve non-profits, producers, governments and resellers. B2Bs still go through the 5 steps of purchase behavior but their steps are slightly different. B2B can also be done online, called e-commerce.

This chapter is more confusing to me than the others have been. The process seems more complicated than B2C. I was unable to attend class this week which makes things even more difficult.