Marketing research helps companies gather information to find ways to make their product grow. There are 7 steps in Marketing Research. Marketing information systems helps them know what info they need to gather and actions to gather it. There are 4 different ways to gather data in MIS: internal company data, marketing intelligence, marketing research and acquired databases. Marketing decision support system is different than MIS because it can be used to predict consumer behavior and looks for patterns and trends. Data mining is also part of this chapter. It involves sifting through data to create segments of consumers.
I thought that the picture on the left was funny and true in some cases. It seems like some companies believe in "exaggerating" to sell more of their product!
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